Working as a group, Jake Vine, Reuxn Yao and I worked together to create a digital campaign for a brand and we chose the bookshop Artwords. We felt that their website was unfriendly, confusing and lacked engagement, much unlike the experience in the intimate, attentive bookshop.
Artwords is a place of exploration and falling into genres and publications you never thought about. Hence, we replicated that experience of "Happy Accidents" in a mock up website. Users are given a book by random, instead of a traditional search bar.
Final Outcome. Video made by Jake Vine https://vimeo.com/268368358
Experimentation
